Google Ads
The Qlik Google Ads Connector uses the Google Ads API to extract your advertising campaign information, such as customer information or campaign statistics, and load that data into your Qlik Sense application. You can also use the Google Ads Connector to build custom reports using Google Ads Query Language (GAQL) to gather data from most Ads API services.
Connecting to your data
You need to authenticate the connector with the Google account that has access to your Google Ads account. After you create a connection and select Google Ads as your data source, you will be redirected to a Google login page to retrieve your authentication token.
Creating a data source connection
Selecting data
After you authenticate the connector with your account credentials, use the tables to fetch your data. Some tables are preconfigured to access a specific set of data while others let you create custom queries.
Do the following:
- Select a table from the Tables column.
-
Enter table parameters, if required.
Required parameters are marked with a *.
-
Click Data preview to see a sample of your data and to select the table fields that you want to load.
The table below outlines some of the use cases for some of the tables that are available.
| Table | Available in | Description |
|---|---|---|
| Accounts | Data load editor | Lists all accounts to which the Manager has access. |
| Reports | Data load editor |
Allows you to specify a report query using GAQL. For more information, see Google Ads Query Builder and Google Ads Query Language. |
Loading data
To load data with the Data load editor, click Insert script once you are finished selecting the data. A load script is inserted into the script editor of the Data load editor. You can continue to edit the script in the script editor or you can click Load data to run the data load script.
Use the GAQL to build a report
You can use GAQL to load specific data from a specific Google Ads report type. GAQL is an SQL-type language that uses the same basic commands, such as SELECT, FROM, and DURING.
To learn more about GAQL, refer to the GAQL documentation.
Working with the Google API quota limits
You can refer to the Google Developer documentation to learn more about the requirements and restriction imposed by the Google Ads API.
Troubleshooting
You cannot load data from the Ads connector
Possible cause
You did not select the Manage your Google Ads Manager campaigns check-box on the consent screen when you were authenticating the connection.
Proposed action
Ensure that when you authorized the connection, you selected Manage your Google Ads Manager campaigns.
Limitations
You cannot create and manage connections to this connector in Data manager within an analytics application.