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Marketo 

Marketo is a marketing automation platform. You can use Marketo as a data source when landing or replicating data.

Marketo integration replicates data using the Marketo REST API and Marketo Bulk API.

See the Schema section for a list of objects available for replication.

Preparing for authentication

To access your data, you need to authenticate the connection with your account credentials.

Nota informaticaAssicurarsi che l'account utilizzata disponga di accesso di lettura per le tabelle che si desidera recuperare.

You need the Admin permissions in Marketo. Marketo Admin permissions are required to complete portions of the setup process.

Prior to set up, we recommend that you monitor your Marketo API call usage if other applications are also connected to your Marketo account. While this integration is designed to use only a portion of your allotted API calls, replication may be impacted if numerous applications are using the API.

Creating the connection

Per ulteriori informazioni, vedere Connessione alle applicazioni SaaS.

  1. Inserire le proprietà di connessione richieste.
  2. Fornire un nome per la connessione in Nome connessione.

  3. Selezionare Apri metadati di connessione per definire i metadati della connessione al momento della creazione.

  4. Fare clic su Crea.

Connection settings
SettingDescription
Data gateway

Selezionare un Gateway Data Movement se richiesto dal proprio caso di utilizzo.

Nota informatica

Questo campo non è disponibile con la sottoscrizione a Avvio Qlik Talend Cloud, poiché non supporta il Gateway Data Movement. Se si dispone di un altro livello di sottoscrizione e non si desidera utilizzare il Gateway Data Movement, selezionare Nessuno.

Per informazioni sui vantaggi del Gateway Data Movement e quando è richiesto, vedere Qlik Data Gateway - Movimento dati.

Start Date

Inserire la data, nel formato MM/DD/YYYY, a partire dalla quale i dati devono essere replicati dalla sorgente alla destinazione.

Endpoint Base URLEndpoint base URL, for example: https://457-RFG-234.mktorest.com/rest.
Client IDClient ID.
Client SecretClient secret.
Max Daily API CallsMost Marketo subscriptions are allocated 50000 API calls per day.

Schema

Nota informatica

Schemas and naming conventions can change from version to version. It is recommended to verify your version before continuing.

The schema and info displayed below is for version 2.

Depending on your destination, table and column names may not appear as they are outlined below.

activities

In version 1 of Marketo integration, the activities table contained all data pertaining to lead activities.

In this version, you can choose to replicate lead activity data for specific activity types. For every activity type defined in your Marketo account, you’ll see an activities table in the Tables to Replicate tab. For example: activities_click_email contains lead activity data for the click_email activity type.

These tables will contain the fields listed below, along with any fields specific to that activity type.

Replication Method

CDC

Primary Key

marketoGuid

Replication Key

activityDate

Useful links

Marketo API method

activity_types

The activity_types table contains metadata about the activity types - form fill, web page visit, lead creation, and so on - available in Marketo.

Replication Method

Full Table

Primary Key

id

Useful links

Marketo API method

campaigns

The campaigns table contains info about your Marketo campaigns

Replication Method

CDC

Primary Key

id

Replication Key

updatedAt

Useful links

Marketo documentation

leads

The leads table contains info about your Marketo leads.

The Replication Key for this table varies depending on your Marketo account setup:

  • If updatedAt filtering is enabled, this table will use updatedAt as the Replication Key
  • If updatedAt filtering isn’t enabled, this table will use createdAt as the Replication Key. Additionally, data will be loaded using Append-Only loading.

Read more about replicating this table.

Replication Method

CDC

Primary Key

id

Useful links

Marketo API method

lists

The lists table contains info about the static lists in your Marketo account.

Note: Due to some of the limitations in Marketo API, only static lists will be replicated.

Replication Method

CDC

Primary Key

id

Replication Key

updatedAt

Useful links

Marketo API method

programs

The programs table contains info about your Marketo programs. Programs can be parents to most types of assets in Marketo and allow you to track membership and success of leads.

Replication Method

CDC

Primary Key

id

Replication Key

updatedAt

Useful links

Marketo API method

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