overview for SaaS companies is an embedded integration platform for SaaS companies, allowing them to publish native integrations for their customers. This section is intended for development teams of SaaS partners of


  • SaaS Admin: the Admin account of the SaaS partner, e.g. company ACME which has a cloud based SaaS application for marketing
  • Account: a customer account, which is a customer from ACME
  • Template: an integration template, created in the SaaS Admin backend, e.g. ACME to Salesforce integration. A template is created as a Blend in the Blend Editor (a visual integration builder)
  • Blend: an actual integration for one customer, typically created by creating an instance from a Template (a copy of the Template is created in the Account of the customer)
  • Hub: a white-label website that lists all your integrations (a.k.a. a Market place), the Hub can be used stand-alone with or without SSO. The Hub can also be embedded in your UI with or without SSO.
  • Embedding: making the integrations available inside your UI (e.g. in the ACME UI) Getting Started

Please see the Getting Started section for introduction videos:

Introduction to the Blend Editor

Embedding scenario's integrations can be embedded in your SaaS UI using various scenario's.

Embedding scenario's for SaaS partners

You can use SSO integration for SaaS partners as part of your embedding scenario.


The SaaS API allows you to programmatically manage your customer accounts, integration templates and active integrations per customer.

SaaS API overview