Data storytelling

Data storytelling gives you a way of sharing your data discovery insights with other people.

The purpose of data storytelling is to build a narrative around the story and to emphasize elements of it. Adding emphasis will help you to create convincing stories to support you and your stakeholders in decision-making. All this without affecting the Qlik Sense main focus as a data discovery and decision support tool.

Data storytelling in Qlik Sense lets you combine reporting, presentation and exploratory analysis techniques to create and share a collaborative experience. This is achieved by providing a mechanism to take static snapshots of your discovered data (like reports) and use these snapshots in stories structured by one or more slides. These static snapshots can be enhanced with various effects to let you emphasize the data insights you want your audience to focus on.

As you tell the story to other people, and when new questions arise, you can switch directly to the source of the snapshot and get access to the live data.This opens up the possibility for you to take the story in new directions.

Another way to make storytelling even more interactive and engaging, is by embedding sheets in slides and making selections in them while presenting the story for your audience.