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Google Ads (v1)

Last updated: 9/15/2026

Google Ads integration summary

Stitch’s Google Ads integration replicates data using the Google Ads API (v18). Refer to the Schema section for a list of objects available for replication.

This integration replaces the Google Ads (Adwords) integration.

Note: To use the Ads API, an Ads account must be connected to a manager account.

Google Ads feature snapshot

A high-level look at Stitch's Google Ads (v1) integration, including release status, useful links, and the features supported in Stitch.

STITCH
Release status

Deprecated on August 20, 2025

Supported by

Stitch

Stitch plan

Standard

API availability

Not available

Singer GitHub repository

singer-io/tap-google-ads

REPLICATION SETTINGS
Anchor Scheduling

Supported

Advanced Scheduling

Supported

Table-level reset

Unsupported

Configurable Replication Methods

Unsupported

DATA SELECTION
Table selection

Supported

Column selection

Supported

Select all

Unsupported

TRANSPARENCY
Extraction Logs

Supported

Loading Reports

Supported

Connecting Google Ads

Google Ads setup requirements

To set up Google Ads in Stitch, you need:

  • To pause any ad-blocking software. Ad blockers can interfere with pop-ups, which are used in Google authorization and may prevent authorization from successfully completing.

  • Access to the Google Ads data you want to replicate. Before beginning, verify that the user creating the integration has access to the reports you want to replicate.

  • To connect your Ads account to a manager account. This will ensure your account has access to the Ads API, thereby allowing Stitch to query for and extract data.

    An manager account is an Ads account type that enables you to manage several Ads accounts under a single login. Think of manager accounts as trees: they can branch out to individual accounts or even other manager accounts. Read more about manager accounts here.

    By default, regular advertiser accounts - that is, individual Ads accounts - don’t have access to the Ads API. To gain access, they must be linked to an manager account. If you don’t have an manager account, create one using these instructions and then link it to your Ads account by following these steps.

Step 1: Add Google Ads as a Stitch data source

  1. Sign into your Stitch account.
  2. On the Stitch Dashboard page, click the Add Integration button.

  3. Click the Google Ads icon.

  4. Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.

    For example, the name “Stitch Google Ads” would create a schema called stitch_google_ads in the destination. Note: Schema names cannot be changed after you save the integration.

Step 2: Define the conversion window

The conversion window is the period of time after a customer clicks an ad that a conversion (ex: a purchase) is recorded in Google Ads.

You can configure the number of days in this window using in the Conversion Window field. The value can be any number between 1 and 30, 60 or 90. For more information about conversion windows, refer to the Google Ads documentation.

If you don’t enter a value, the conversion window is set to 30 days by default.

Step 3: Define the historical replication start date

The Sync Historical Data setting defines the starting date for your Google Ads integration. This means that data equal to or newer than this date will be replicated to your data warehouse.

Change this setting if you want to replicate data beyond Google Ads’s default setting of 30 days. For a detailed look at historical replication jobs, check out the Syncing Historical SaaS Data guide.

Step 4: Create a replication schedule

In the Replication Frequency section, you’ll create the integration’s replication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.

Google Ads integrations support the following replication scheduling methods:

To keep your row usage low, consider setting the integration to replicate less frequently. See the Understanding and Reducing Your Row Usage guide for tips on reducing your usage.

Step 5: Authorize Stitch & Select Google Ads Profiles

  1. Next, you’ll be prompted to log into your Google account and to approve Stitch’s access to your Google Ads data. Note: We will only ever read your data.
  2. Click Authorize to continue.
  3. After your credentials are validated, you’ll be prompted to select the Google Ads profile(s) you want to connect to Stitch.

    If you don’t see the profile(s) you want to connect, verify that you have completed the setup requirements.

  4. When selecting profiles, keep the following in mind:

    • You cannot select more than 1000 profiles per Google Ads integration. Selecting a large number of profiles can reduce performance, so it is recommended to select fewer profiles if possible. You can select more profiles by adding additional Google Ads integrations in your Stitch account.
    • Selecting a subprofile will also select the parent, or top-level profile. If you de-select the top-level profile, you will be unable to select any subprofiles.
    • If multiple profiles are selected, data for all the selected profiles will map to the same table in your destination. For example: If two profiles are selected and the accounts table is tracked, account data for both profiles will be replicated into the accounts table. This is applicable to every table selected in the next step. To distinguish different profiles, make sure to select the customer_id field in your tables.
  5. When finished selecting profiles, click Continue.

Step 6: Set objects to replicate

Initial and historical replication jobs

After you finish setting up Google Ads, its Sync Status may show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial replication job for the integration. This may take some time to complete.

Free historical data loads

The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.

Google Ads replication

There are two types of tables in Stitch’s Google Ads integration: Core Object and Report.

Each part of the replication process for Report tables is explained below.

Report tables: Data extraction and conversion windows

For historical and full re-replications of Google Ads data, Stitch will query for and extract data newer than or equal to the date defined in the Start Date field in the Integration Settings page.

The Start Date, in conjunction with the Conversion Window, defines the minimum date Stitch should query for when extracting historical data. This is calculated as:

Start Date - Conversion Window = Minimum Extraction Date

Example

During the initial set up, the Start Date field is set to July 3, 2017, or 2017-07-03 00:00:00.

To account for the Conversion Window, Stitch would calculate the Minimum Extraction Date value as: 2017-07-03 00:00:00 - 30 days = 2017-06-03 00:00:00

If you were to write a SQL query using this date for the ad_performance_report table, it might look like this:

  SELECT *
    FROM google_ads.ad_performance_report
   WHERE date >= '2017-06-03 00:00:00'   /* Min. Extraction Date */
ORDER BY date

For ongoing replication jobs, Stitch will query for and extract data using the last saved maximum value in the table’s Replication Key column and the Conversion Window for the table.

Note: This applies to every replication job that takes place after the historical replication job.

Example

The last maximum saved Replication Key value for the ad_performance_report table is 2017-10-01 00:00:00.

To account for the Conversion Window of 30 days, we’d subtract this from the last maximum saved Replication Key value:

2017-10-01 00:00:00 - 30 days = 2017-09-01 00:00:00

In this case, Stitch would query for and extract data that is newer than or equal to 2017-09-01 00:00:00 and older than or equal to 2017-10-01 00:00:00.

If this were a SQL query, it might look like this:

  SELECT *
    FROM ad_performance_report
   WHERE date >= '2017-09-01 00:00:00'
                              /* max Replication Key value - Conversion Window */
     AND date <= '2017-10-01 00:00:00'
                              /* max Replication Key value from previous job */
ORDER BY date

Report tables: Edit report segments and attributes

In report tables, a Primary Key _sdc_record_hash is built using the segments and attributes selected when creating the report.

Modifying segments and attributes after the report is created and data has already been replicated may cause data quality issues. To avoid this, it is recommended to truncate your destination table before editing a report. You can then replicate the historical data from the updated report by resetting it from its Table Settings page.

Google Ads table reference

Report tables: Values for money fields

When conducting analyses on Report tables, you might notice that values in money fields - like a cost field, for example - look higher than usual. This is because Google Ads’ API sends Stitch money data in micro currency units. Micro amounts always refer to your account’s local currency.

For example: The value of $2.25USD will be recorded as 2250000. To represent this value as 2.25 in a report, divide by one million: 2250000 / 1000000 = 2.25.

Report tables: Column selection and statistic aggregation

The dimension columns selected for replication in Report tables can impact how performance statistics are aggregated. Additionally, this can also affect the number of rows replicated and loaded into your destination.

For example: if date, customer_id, campaign_id, device, and impressions were selected, the impressions column would contain the total number of impressions for the device type for that date:

date customer_id campaign_id device impressions
2018-01-05 00:00:00 1585293495 240531207 DESKTOP 4
2018-01-05 00:00:00 1585293495 240531207 HIGH_END_MOBILE 3
2018-01-05 00:00:00 1585293495 240531207 TABLET 3
2018-01-05 00:00:00 1585293495 240531207 UNKNOWN 1

If the ad_network_type column were also selected, a row for every unique combination of device and ad_network_type would be created and impressions would be aggregated accordingly:

date customer_id campaign_id device ad_network_type impressions
2018-01-05 00:00:00 1585293495 240531207 DESKTOP YOUTUBE_SEARCH 3
2018-01-05 00:00:00 1585293495 240531207 HIGH_END_MOBILE YOUTUBE_SEARCH 1
2018-01-05 00:00:00 1585293495 240531207 TABLET YOUTUBE_SEARCH 0
2018-01-05 00:00:00 1585293495 240531207 UNKNOWN YOUTUBE_SEARCH 0
2018-01-05 00:00:00 1585293495 240531207 DESKTOP SEARCH 1
2018-01-05 00:00:00 1585293495 240531207 HIGH_END_MOBILE SEARCH 2
2018-01-05 00:00:00 1585293495 240531207 TABLET SEARCH 3
2018-01-05 00:00:00 1585293495 240531207 UNKNOWN SEARCH 1

accessible_bidding_strategies

The accessible_bidding_strategies table contains info about accessible bidding strategies in your Google Ads account.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

account_performance_report

The account_performance_report table contains all statistics aggregated by default at the account level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

accounts

The accounts table contains high-level info about the Google Ads account(s) you’ve connected to Stitch.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

accounts schema on GitHub

ad_group_criterion

The ad_group_criterion table contains info about ad group criteria.

This is a Core Object table.

Replication Method

Full Table

Primary Keys

criterion_id

ad_group_id

Useful links

Google Ads documentation

ad_group_performance_report

The ad_group_performance_report table contains all statistics aggregated at the ad group level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

ad_groups

The ad_groups table contains detailed info about your ad groups.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

ad_groups schema on GitHub

ad_performance_report

The ad_performance_report table contains all statistics aggregated at the ad level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

ads

The ads table contains comprehensive info about ads in ad groups in your Google Ads account.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

ads schema on GitHub

age_range_performance_report

The age_range_performance_report table contains all Display Network and YouTube Network statistics aggregated by age range.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

bidding_strategies

The bidding_strategies table contains info about bidding strategies in your Google Ads account.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

call_details

The call_details table contains info about call tracking of call-only ads or call extensions.

This is a Core Object table.

Replication Method

Full Table

Primary Key

resource_name

Useful links

Google Ads documentation

campaign_audience_performance_report

The campaign_audience_performance_report table contains all statistics aggregated by default at the campaign level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

campaign_budgets

The campaign_budgets table contains info about campaign budgets in your Google Ads account.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

campaign_criterion

The campaign_criterion table contains info about campaign criteria.

This is a Core Object table.

Replication Method

Full Table

Primary Key

criterion_id

Useful links

Google Ads documentation

campaign_labels

The campaign_labels table contains info about the relationship between campaigns and labels.

This is a Core Object table.

Replication Method

Full Table

Primary Key

resource_name

Useful links

Google Ads documentation

campaign_performance_report

The campaign_performance_report table contains all statistics aggregated by default at the campaign level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

campaigns

The campaigns table contains detailed info about your Google Ads campaigns.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

campaigns schema on GitHub

carrier_constant

The carrier_constant table contains info about carrier criteria that can be used in campaign targeting.

This is a Core Object table.

Note: In order to replicate this table, you must also set the campaign_criterion table to replicate.

Replication Method

Full Table

campaign_criterion

Useful links

Google Ads documentation

click_performance_report

The click_performance_report table contains statistics aggregated at each click level, and includes both valid and invalid clicks.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

display_keyword_performance_report

The display_keyword_performance_report table contains all Display Network and YouTube Network statistics aggregated at the keyword level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

display_topics_performance_report

The display_topics_performance_report table contains all Display Network and YouTube Network statistics aggregated at the topic level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

expanded_landing_page_report

The expanded_landing_page_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

feed

The feed table contains info about feeds.

This is a Core Object table.

Note: In order to replicate this table, you must also set the campaign_criterion table to replicate.

Replication Method

Full Table

Primary Key

id

campaign_criterion

Useful links

Google Ads documentation

feed_item

The feed_item table contains infor about a feed item.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

gender_performance_report

The gender_performance_report table contains all statistics aggregated by gender.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

geo_performance_report

The geo_performance_report table contains all statistics aggregated at the country/territory level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

keywordless_query_report

The keywordless_query_report includes keywordless ads (dynamic search ads) statistics based on search terms.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

keywords_performance_report

The keywords_performance_report table contains all statistics aggregated at the keyword level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

labels

The labels table contains info about labels.

This is a Core Object table.

Replication Method

Full Table

Primary Key

id

Useful links

Google Ads documentation

landing_page_report

The landing_page_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

language_constant

The language_constant table contains info about about languages.

This is a Core Object table.

Note: In order to replicate this table, you must also set the campaign_criterion table to replicate.

Replication Method

Full Table

Primary Key

id

campaign_criterion

Useful links

Google Ads documentation

mobile_app_category_constant

The mobile_app_category_constant table contains info about mobile application categories.

This is a Core Object table.

Note: In order to replicate this table, you must also set the following tables to replicate:

Replication Method

Full Table

Primary Key

id

campaign_criterion

ad_group_criterion

Useful links

Google Ads documentation

mobile_device_constant

The mobile_device_constant table contains info about mobile devices.

This is a Core Object table.

Note: In order to replicate this table, you must also set the campaign_criterion table to replicate.

Replication Method

Full Table

Primary Key

id

campaign_criterion

Useful links

Google Ads documentation

operating_system_verison_constant

The operating_system_verison_constant table contains info about mobile operating system versions.

This is a Core Object table.

Note: In order to replicate this table, you must also set the campaign_criterion table to replicate.

Replication Method

Full Table

Primary Key

id

campaign_criterion

Useful links

Google Ads documentation

placeholder_feed_item_report

The placeholder_feed_item_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

placeholder_report

The placeholder_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

placement_performance_report

The placement_performance_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

search_query_performance_report

The search_query_performance_report table contains all statistics aggregated at the search term level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

shopping_performance_report

The shopping_performance_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

topic_constant

The topic_constant table contains info about topics.

This is a Core Object table.

Note: In order to replicate this table, you must also set the following tables to replicate:

Replication Method

Full Table

Primary Key

id

campaign_criterion

ad_group_criterion

Useful links

Google Ads documentation

user_interest

The user_interest table contains info about user interests to be targeted.

This is a Core Object table.

Note: In order to replicate this table, you must also set the following tables to replicate:

Replication Method

Full Table

Primary Key

id

campaign_criterion

ad_group_criterion

Useful links

Google Ads documentation

user_list

The user_list table contains info about lists of user that can be targeted.

This is a Core Object table.

Note: In order to replicate this table, you must also set the following tables to replicate:

Replication Method

Full Table

Primary Key

id

campaign_criterion

ad_group_criterion

Useful links

Google Ads documentation

user_location_performance_report

The user_location_performance_report table contains

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

video_performance_report

The video_performance_report table contains statistics for your account’s videos.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

Replication Method

Key-based Incremental

Primary Key

_sdc_record_hash

Replication Key

date

Useful links

Google Ads documentation

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