Reconciling data coming from different sources
This use case describes how you can match and cleanse data coming from different sources in order to build master records.
Let's suppose that you are facing data quality and anomalies issues in your customer data. You have found duplicates lead information due to lack of synchronization between the different CRMs used in your enterprise. A Merging campaign enables you to solve the duplicates by surviving only the appropriate data.
- How do you identify the match groups which group potentially duplicate records together? This question is resolved by using a Talend Job in Talend Studio.
- How do you pick the best attribute values from the data sources and present the most accurate and reliable master records for consumptions by users and systems? This issue is resolved by using a Merging campaign in Talend Data Stewardship.
To replicate the example and use the exact client data, we assume that a campaign owner has downloaded the input file and the Talend Job used in this example. They can be used to load tasks in the campaign once it is created.
Download the file here: tds_gettingstarted_source_files.zip.