# Talend Data Management Platform in use

This chapter takes the example of a company that provides movie rental and streaming video services, and shows how such a company could make use of Talend Data Management Platform.

You will work with data about movies and directors and data about your customers as you learn how to:

* validate email addresses for customers and standardize phone numbers before sending them to the Customer Support System
* filter data in order to separate movie entries with valid director information from those without

### In this section

* [Profiling and cleansing data](https://help.qlik.com/talend/en-US/studio-getting-started-guide-data-management-platform/8.0/profiling-and-cleansing-data)
* [Performing data integration tasks for data management](https://help.qlik.com/talend/en-US/studio-getting-started-guide-data-management-platform/8.0/performing-data-integration-tasks-for-data-management)