# Google Analytics (AdWords) Information note **Google Analytics (AdWords) extraction is supported by Stitch** This integration is certified by Stitch. For support, contact [Support](https://community.qlik.com/t5/Support/ct-p/qlikSupport). ## Google Analytics (AdWords) integration summary Stitch’s Google Analytics (AdWords) integration replicates data using the [Google Analytics Reporting API v4](https://developers.google.com/analytics/devguides/reporting/core/v4/). Refer to the [Schema](https://help.qlik.com/en-US/stitch/integrations/saas/google-analytics-adwords#schema) section for a list of objects available for replication. **Note**: This guide describes how to replicate Google AdWords data using Stitch’s Google Analytics integration. Additionally, this approach replaces the [deprecated 15-10-2015 version of Stitch’s Google Analytics (AdWords) integration](https://help.qlik.com/en-US/stitch/integrations/saas/google-analytics-adwords-v15-10-2015). As this approach uses the Analytics API, there may be some differences in the data when compared between AdWords and Analytics. You can find out more about these differences in [Google’s documentation](https://support.google.com/analytics/answer/1034383?hl=en). If you want to use the AdWords API, use Stitch’s [Google AdWords integration](https://help.qlik.com/en-US/stitch/integrations/saas/google-adwords). ## Google Analytics (AdWords) feature snapshot A high-level look at Stitch's Google Analytics (AdWords) (v05-12-2017) integration, including release status, useful links, and the features supported in Stitch. | **STITCH** | | | | | --- | --- | --- | --- | | **[Release status](https://help.qlik.com/en-US/stitch/integrations/identify-an-integration-version)** | Released on December 5, 2017 | **Supported by**

the Info icon

Indicates if the integration is supported by Stitch or the Singer community. | [Stitch](https://community.qlik.com/t5/Support/ct-p/qlikSupport) | | **Stitch plan**

the Info icon

The type of Stitch plan required to use the integration. | Standard | **[API availability](https://help.qlik.com/en-US/stitch/developers/stitch-connect/guides/source-destination-reference)**

the Info icon

Indicates if the integration is available as a source in Stitch Connect. | the Remove icon

This version of the integration isn't available via the API.


Not available | | **Singer GitHub repository** | Not applicable | | | | **REPLICATION SETTINGS** | | | | | **[Anchor Scheduling](https://help.qlik.com/en-US/stitch/replication/replication-scheduling/anchor-scheduling)**

the Info icon

A type of replication scheduling where an integration's Replication Frequency is anchored to a time you select. | the Remove icon

Anchor Scheduling is not supported for this integration. The only available replication scheduling method is the Replication Frequency setting.


Unsupported | **[Advanced Scheduling](https://help.qlik.com/en-US/stitch/replication/replication-scheduling/advanced-scheduling)**

the Info icon

A type of replication scheduling that allows you to specify granular start times for data extraction using cron expressions. | the Remove icon

Advanced Scheduling is not supported for this integration.


Unsupported | | **Table-level reset**

the Info icon

Indicates if data can be reset at the table level. If unsupported, data can only be reset at the integration level. | the Remove icon

Table-level resets are not supported for this integration. Resets are only supported at the integration level.


Unsupported | **[Configurable Replication Methods](https://help.qlik.com/en-US/stitch/replication/replication-methods)**

the Info icon

Indicates if Replication Methods can be defined by you for tables in the integration. | the Remove icon

Configurable Replication Methods are not supported for this integration. Stitch will use pre-defined replication methods for tables you set to replicate.


Unsupported | | **DATA SELECTION** | | | | | **Table selection**

the Info icon

The ability to select individual tables for replication in the Stitch interface. If table selection is unavailable, all tables and all the columns they contain will be set to replicate by default. | the Remove icon

Table selection is not supported for this integration. All available table and fields will be automatically selected for replication.


Unsupported | **Column selection**

the Info icon

The ability to select individual columns for replication in the Stitch interface. If column selection is unavailable, all columns will be set to replicate by default. | the Remove icon

Column selection is not supported for this integration. All available columns in tables set to replicate will be selected.


Unsupported | | **Select all**

the Info icon

Indicates if the integration supports selecting all available tables and columns. | the Remove icon

As this integration doesn't support table or column selection, all available tables and columns are automatically replicated.


Unsupported | | | | **TRANSPARENCY** | | | | | **[Extraction Logs](https://help.qlik.com/en-US/stitch/replication/extractions/integration-extraction-logs)**

the Info icon

Logs detailing the Extraction phase of the replication process for a given integration. Includes error info, should an error occur. | the Remove icon

This feature is not supported for this version of the integration.


Unsupported | **[Loading Reports](https://help.qlik.com/en-US/stitch/replication/integration-loading-reports)**

the Info icon

Reports detailing the Loading phase of the replication process for a given integration. Includes the number of rows loaded for each table and error info, should an error occur. | the Success icon

This feature is supported for this version of the integration.


Supported | ## Connecting Google Analytics (AdWords) ### Google Analytics (AdWords) setup requirements To set up Google Analytics (AdWords) in Stitch, you need: * **At least Read & Analyze permissions in the account you want to connect to Stitch**. [See Google’s documentation for more info](https://support.google.com/analytics/answer/2884495?hl=en). * **To have recent data in the account you want to connect to Stitch.** Verify that there is data from the past 30 days in the account before continuing. * **To link your AdWords and Google Analytics profiles.** [See Google’s documentation for instructions](https://support.google.com/analytics/answer/1033961?hl=en). * **To pause any ad-blocking software**. Ad blockers can interfere with pop-ups, which are used in Google authorization and may prevent authorization from successfully completing. ### Step 1: Add Google Analytics (AdWords) as a Stitch data source 1. [Sign into your Stitch account](https://app.stitchdata.com/). 2. On the Stitch Dashboard page, click the **Add Integration** button. 3. Click the **Google Analytics** icon. 4. Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination. For example, the name “Stitch Google Analytics AdWords” would create a schema called `stitch_google_analytics_adwords` in the destination. **Note**: Schema names cannot be changed after you save the integration. ### Step 2: Define the historical replication start date The Sync Historical Data setting defines the starting date for your Google Analytics (AdWords) integration. This means that data **equal to or newer than this date** will be replicated to your data warehouse. Change this setting if you want to replicate data beyond Google Analytics (AdWords)’s default setting of **30 days**. For a detailed look at historical replication jobs, check out the [Syncing Historical SaaS Data](https://help.qlik.com/en-US/stitch/replication/syncing-historical-saas-data-resetting-replication-keys) guide. ### Step 3: Create a replication schedule Information note Replication schedules affect the time Extraction begins, not the time to data loaded. Refer to the [Replication Scheduling](https://help.qlik.com/en-US/stitch/replication/replication-scheduling) documentation for more information. In the **Replication Frequency** section, you’ll create the integration’s [replication schedule](https://help.qlik.com/en-US/stitch/replication/replication-scheduling). An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins. Google Analytics (AdWords) integrations support the following replication scheduling methods: * [Replication Frequency](https://help.qlik.com/en-US/stitch/replication/replication-scheduling/replication-frequency) To keep your row usage low, consider setting the integration to replicate less frequently. See the [Understanding and Reducing Your Row Usage guide](https://help.qlik.com/en-US/stitch/getting-started/understanding-stitch-usage) for tips on reducing your usage. ### Step 4: Authorize Stitch and select a Google Analytics (AdWords) profile 1. Next, you’ll be prompted to log into your Google account and to approve Stitch’s access to your Google AdWords data. 2. Click **Allow** to continue. 3. After your credentials are validated, you’ll be prompted to select the Google Analytics profile you want to connect to Stitch: ![Selecting a Google Analytics profile.](https://help.qlik.com/en-US/stitch/images/integrations/ga-select-profiles.png)Selecting a Google Analytics profile.Selecting a Google Analytics profile. **Remember**: Profiles need to have Read & Analyze permissions to be detected by Stitch. If you don’t see the profile you want in this list, double-check the permission settings of the profile. 4. When finished, click **Continue** to save the integration. ### Step 5: Select Metrics and Dimensions After you grant Stitch access to your Google Analytics profile, you can select Google Analytics (AdWords) Metrics and Dimensions you want to replicate to your destination. Before you make your selections, note that: * **The following instructions use the Metrics and Dimensions that a deprecated version of Stitch’s Google AdWords integration replicated**. You can select other Metrics or Dimensions, but we’re listing them here for those who may want to mimic the old integration. * **Metric/Dimension combinations must comply with Google’s compatibility rules before the integration can be saved**. Stitch will check the validity of your selections as you go and notify you if something isn’t allowed. [Google’s Dimensions & Metrics Explorer](https://developers.google.com/analytics/devguides/reporting/core/dimsmets#cats=adwords) can be used to validate different combinations before you enter them in Stitch. * **Google limits the number of Metrics and Dimensions you can select.** You can select up to 10 Metrics and seven Dimensions per integration. Refer to [Google’s documentation](https://developers.google.com/analytics/devguides/reporting/core/v3/reference#metrics) for more info on these limits. * **Metric/Dimension combinations can’t be changed after the integration is saved**. The Primary Key Stitch will create is a composite key composed of the Dimensions selected during this step. Refer to [Google’s documentation](https://developers.google.com/analytics/devguides/reporting/core/dimsmets#view=detail&group=adwords) for more info about Google AdWords Metrics and Dimensions. #### Choose your data To complete the setup, you’ll select the Metrics and Dimensions you want to replicate. 1. In the **Choose Metrics** field, select up to 10 Metrics to replicate. If you want to replicate the same Metrics as [Stitch’s old Google AdWords integration](https://help.qlik.com/en-US/stitch/integrations/saas/google-analytics-adwords//v15-10-2015), select the following: * `ga:adClicks` * `ga:adCost` * `ga:impressions` 2. In the **Choose Dimensions** field, select up to seven Dimensions to replicate. If you want to replicate the same Dimensions as [Stitch’s old Google AdWords integration](https://help.qlik.com/en-US/stitch/integrations/saas/google-analytics-adwords//v15-10-2015), select the following: * `ga:adContent` * `ga:adGroup` * `ga:adDestinationUrl` * `ga:adwordsCampaignID` * `ga:campaign` * `ga:date` * `ga:keyword` 3. As you add Metrics and Dimensions, Stitch will check them for recent data and compatibility according to [Google’s compatibility rules](https://developers.google.com/analytics/devguides/reporting/core/dimsmets#cats=adwords). To be considered recent, data must be from the past 30 days. 4. Review your selections. **Remember**: Metrics/Dimensions cannot be added or removed after the integration is saved. 5. When finished, click **Save Integration**. ### Initial and historical replication jobs After you finish setting up Google Analytics (AdWords), its **Sync Status** may show as **Pending** on either the Stitch Dashboard or in the Integration Details page. For a new integration, a **Pending** status indicates that Stitch is in the process of scheduling the initial replication job for the integration. **This may take some time to complete.** Information note **Initial replication jobs with Anchor Scheduling** If using Anchor Scheduling, an initial replication job may not kick off immediately. This depends on the selected Replication Frequency and Anchor Time. Refer to the [Anchor Scheduling](https://help.qlik.com/en-US/stitch/replication/replication-scheduling#job-scheduling-and-anchor-times) documentation for more information. #### Free historical data loads The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota. Information note **Replication will continue after the seven days are over**. If you’re no longer interested in this source, be sure to **pause** or **delete** the integration to prevent unwanted usage. ## Google Analytics (AdWords) replication ### Google Analytics (AdWords) Replication and Attribution Windows Every time Stitch runs a replication job for Google Analytics (AdWords), the last 15 days’ worth of data will be replicated. This is applicable to all tables in the integration. Stitch replicates data in this way to account for updates made to existing records within the default attribution window of 15 days, thus ensuring you won’t make decisions based on stale (or false) data. **As a result, you may see a higher number of replicated rows than what’s being generated in Google Analytics (AdWords)**. Setting the Replication Frequency to a higher frequency - like 30 minutes - can result in re-replicating recent data and contribute to greater row usage. Selecting a lower frequency can help keep your row count low. ## Google Analytics (AdWords) table reference Information note **Schemas and versioning** Schemas and naming conventions can change from version to version, so we recommend verifying your integration’s version before continuing. The schema and info displayed below is for **version 05-12-2017** of this integration. This is the latest version of the Google Analytics (AdWords) integration. Information note **Table and column names in your destination** Depending on your destination, table and column names may not appear as they are outlined below. For example: Object names are lowercased in Redshift (`CusTomERs` > `customers`), while case is maintained in PostgreSQL destinations (`CusTomERs` > `CusTomERs`). Refer to the [Loading Guide](https://help.qlik.com/en-US/stitch/replication/loading/destination-guides) for your destination for more info. ### report The `report` table contains info about your active campaigns and the ads contained within those campaigns. **Note**: The attributes in this table are dependent upon the [Metrics and Dimensions selected during setup](https://help.qlik.com/en-US/stitch/integrations/saas/google-analytics-adwords#choose-your-data). The schema shown below uses the Metrics and Dimensions from an older version of Stitch’s Google AdWords integration. #### Table Rows and Data Pagination Google AdWords data is paginated on a daily basis. This means a single row in the table pertains to a specific day. The `start_date` and `end_date` columns, which will contain identical values, indicate the day the row is for. For example: If `start_date` and `end_date` contain the value `2017-12-12 00:00:00`, the row contains data for December 12, 2017. | **Replication Method [](https://help.qlik.com/en-US/stitch/replication/replication-methods)[the Info icon](https://help.qlik.com/en-US/stitch/replication/replication-methods)[](https://help.qlik.com/en-US/stitch/replication/replication-methods)** | Key-based Incremental | | --- | --- | | **Primary Keys ![](https://help.qlik.com/en-US/stitch/images/replication/primary-key-icon.svg)** | adContent

adDestinationUrl

adGroup

adwordsCampaignId

campaign

date

end\_date

keyword

start\_date | | **Replication Key ![](https://help.qlik.com/en-US/stitch/images/replication/replication-key-icon.svg)** | end\_date | report table schema | **adClicks**


METRIC | | --- | | **adContent**


DIMENSION | | **adCost**


METRIC | | **adDestinationUrl**


DIMENSION | | **adGroup**


DIMENSION | | **adwordsCampaignId**


DIMENSION | | **campaign**


DIMENSION | | **date**


DIMENSION | | **end\_date**


DATETIME | | **impressions**


METRIC | | **keyword**


DIMENSION | | **start\_date**


DATETIME | ## Google Analytics (AdWords) & (not set) Values According to [Google’s documentation](https://support.google.com/analytics/answer/2820717): > `(not set)` is a placeholder name that Analytics uses when it hasn’t received any information for a dimension. In general, if `(not set)` appears in your Google AdWords reports, it means that the property being tracked in the Analytics account is receiving traffic from an AdWords account that isn’t linked to the reporting view. Follow the tips in [the AdWords section of this Google article](https://support.google.com/analytics/answer/2820717) to troubleshoot and resolve the issue.