# Funnel chart

The Funnel chart (Funnel chart) lets you add a sequential chart showing the connected stages of a process. Each stage will decrease and should contain a subset of the previous stage. The decrease is gradual, giving the chart an ever narrower funnel.

Information noteFunnel chart is included as a part of the Visualization bundle. Visualization bundle objects have additional limitations and may not have the same support as other visualizations. For more information, see [Visualization bundle](https://help.qlik.com/en-US/cloud-services/Subsystems/Hub/Content/Sense_Hub/Visualizations/VisualizationBundle/visualization-bundle.htm).

A funnel chart displaying the conversion rates of prospects to customers in a sales process.

A funnel chart displaying the conversion rates of prospects to customers in a sales process.

A funnel chart displaying the conversion rates of prospects to customers in a sales process. ![A funnel chart displaying the conversion rates of prospects to customers in a sales process.](https://help.qlik.com/en-US/cloud-services/Subsystems/Hub/Content/Resources/Images/funnelny50_437x443.png)

Funnel charts show values across multiple stages in a process. They can represent anything that is decreasing in size. The funnel chart shows a process that starts at 100% and ends with a lower percentage. Each chart segment represents the value of a specific item and can influence the size of other segments.

* The chart requires one dimension and one measure.
* Unlike bar charts, funnel chart segments are centered to create a funnel shape.
* A chart with increasing stages instead of decreasing is a pyramid graph.

[Funnel Chart](https://play.vidyard.com/kV5TKt4m1dzuXfFNc45oTB)

## When to use the funnel chart

The funnel chart is useful to illustrate the stages of a process and the overall decrease of each step, for example:

* Represent a sales process showing the amount of potential revenue for each stage.
* Illustrate the number of sales prospects at each stage in a sales pipeline, i.e. the process from prospective customer to made purchase.
* Identify potential problem areas and bottlenecks of a sales process.
* Communicate a sales process to new team members and vendors.
* Illustrate website visitor trends – from visitor homepage hits to other areas, for example downloads, etc.
* Show order fulfillment with initiated orders at the top, followed by for example, orders in delivery, delivered, canceled and returned.
* Showing the flow of information from top secret to unclassified.
* Representing knowledge areas from general knowledge to expert knowledge.

## Limitations

For information about general limitations, see [Limitations](https://help.qlik.com/en-US/cloud-services/Subsystems/Hub/Content/Sense_Hub/Visualizations/VisualizationBundle/visualization-bundle.htm#Limitati).

Related learning:

* [How do I configure a Visualization Bundle Funnel chart?](https://help.qlik.com/lnk/How_configure_Visualization_Bundle_Funnel_chart)

## Learn more

* [How do I configure a Visualization Bundle Funnel chart?](https://help.qlik.com/lnk/How_configure_Visualization_Bundle_Funnel_chart)